A lot of grant application developers even successful ones are struggling to develop a convincing and effective communication as well as dissemination & exploitation strategy. One of the key elements for ensuring the development of a winning grant application in european funding is to plan and include in your proposal two strategies:

The Communication Strategy and
the Dissemination & Exploitation Strategy

The majority of grant applicants including successful ones sometimes seem to miss what is the difference between communication strategy (or Communication Measures as it is called in Horizon 2020) and Dissemination & Exploitation Strategy. Everything will become clearer as soon as we specify what is the difference between those two strategies. More specifically, Communication strategy involves our plan for promoting and raising awareness of project data (e.g. mainly project info, achievements, activities, outputs, lessons learned). On the other hand, Dissemination and Exploitation Strategy involves the plan for promoting and raising awareness of project results for ensuring that stakeholders and target groups are taking advantage of them. In that respect exploitation is always accompanied by dissemination since we cannot have successful exploitation without effective dissemination activities and we cannot say that we have effective dissemination activities if we don’t manage to have successful exploitation of project results from the stakeholders and target groups

In this video, we dig even deeper and we explain the 9 structure elements of our communication strategy and the 11 ones for dissemination and exploitation that will make our grant application distinct, with clear steps, a professional workplan and effective monitoring procedures.

How to add further value on what you have just discovered

In case you want to develop further what you have discovered in this article/video and exploit fully and become a pro in communication, dissemination and exploitation of european funded projects, you must sjoin my video based training ecourse on becoming an Horizon 2020 Dissemination and Exploitation Expert. Anyone that is active in Horizon 2020 or in any european funding programme must follow this course that is followed with a 30-days money back satisfaction guarantee.

Finally, I provide below 5 key-messages I kept from this video that everyone should remember. I have used also as background my photos from Paris, the place where I produced the above video.