9 elements for winning Communication and Exploitation strategies that will escalate the success of your grant application

A lot of grant application developers even successful ones are struggling to develop a convincing and effective communication as well as dissemination & exploitation strategy.  One of the key elements for ensuring the development of a winning grant application in european funding is to plan and include in your proposal two strategies:

  • The Communication Strategy and
  • the Dissemination & Exploitation Strategy

The majority of grant applicants including successful ones sometimes seem to miss what is the difference between communication strategy (or Communication Measures as it is called in Horizon 2020) and Dissemination & Exploitation Strategy. Everything will become clearer as soon as we specify what is the difference between those two strategies. More specifically, Communication strategy involves our plan for promoting and raising awareness of project data (e.g. mainly project info, achievements, activities, outputs, lessons learned). On the other hand, Dissemination and Exploitation Strategy involves the plan for promoting and raising awareness of project results for ensuring that stakeholders and target groups are taking advantage of them. In that respect exploitation is always accompanied by dissemination since we cannot have successful exploitation without effective dissemination activities and we cannot say that we have effective dissemination activities if we don’t manage to have successful exploitation of project results from the stakeholders and target groups

In this video, we dig even deeper and we explain the 9 structure elements of our communication strategy and the 11 ones for dissemination and exploitation that will make our grant application distinct, with clear steps, a professional workplan and effective monitoring procedures.

click to download 15x formula for successful grant applications

How to add further value on what you have just discovered

In case you want to develop further what you have discovered in this article/video and exploit fully and become a pro in  communication, dissemination and exploitation of european funded projects, you must sjoin my video based training ecourse on becoming an Horizon 2020 Dissemination and Exploitation Expert.  Anyone that is active in Horizon 2020 or in any european funding programme must follow this course that is followed with a 30-days money back satisfaction guarantee.

Finally, I provide below 5 key-messages I kept from this video that everyone should remember. I have used also as background my photos from Paris, the place where I produced the above video.

Dissemination Exploitation message




Nikolaos Floratos

About Nikolaos Floratos

Nikolaos Floratos after his undergraduate and postgraduate studies with distinction as engineer in London (Imperial College, City University), UK, has been working for a number of consultancy and Information Technology companies as consultant and project manager across Europe. He completed also an MBA (Master in Business Administration - National Technical University of Athens and Athens University of Economics and Business) and the last 19 years he is involved in planning, managing and evaluating large and small projects in the area of research, education, ICT (Information Communication Technologies), social inclusion, entrepreneurship, standardization and consumer issues. As a funding expert, personal trainer and coach, he has supported hundreds of individuals and organisations mainly from Europe but also from all over the world on managing state funding (e.g. from European Commission, National Funds, etc) and receive support for deploying their business idea or mission and he has proved that anyone can become a great proposal writer or project manager of european funded projects through proper guidance, training and coaching. He is an expert on behalf of the European Commission on evaluating and reviewing projects and proposals since 2003 and currently, he researches through a PhD how eLearning courses can increase students' engagement and motivation. He is the creator of the Funding Expert Transfomation Process™ system that can transform anyone to a great proposal writer and project manager of european funded projects. He is also interested in investing in highly innovative start-ups and SMEs and he is member of the European Business Angel Network and of the Institute of Leadership and Management. He has received more than 50 recommendations at his linkedin profile (www.linkedin.com/in/floratos) as a funding expert, coach and trainer. He is also the author of the ebook "Who are the Horizon 2020 champions and what to learn from them". He is also listed in the top first three search results by google as "Funding expert".